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Communication Theories for Everyday Life

ISBN-10: 0205348068
ISBN-13: 9780205348060
Edition: 2004
List price: $149.00 Buy it from $53.92 Rent it from $19.62
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Book details

List price: $149.00
Copyright year: 2004
Publisher: Allyn & Bacon, Incorporated
Publication date: 10/8/2003
Binding: Paperback
Pages: 432
Size: 7.25" wide x 8.75" long x 0.75" tall
Weight: 2.266
Language: English

Preface
About the Editors
Introduction
Introduction to Communication Theory
What Is Communication?
What Does Communication Do?
What Is a Theory?
How Do Scholars Construct Theories?
How Can I Know If a Theory Is "Good"?
Summary
Discussion Questions
References
Assumptions behind Communication Theories: Reality, Knowledge, and Values
How Should I Understand the World around Me?
Are There Shortcuts I Can Take to Understand These Assumptions?
Why Can't We All Just Get Along? The Two Dimensions and Two Debates
Summary
Discussion Questions
References
Researching Theory in Communication
Why Should I Read (or Do) Research?
What Terms Do I Need to Know to Understand Research?
How Do We Build Deductive Theory?
How Do We Build Inductive Theory?
How Do I Conduct (or Understand) Quantitative Research?
How Do I Conduct (or Understand) Qualitative Research?
Summary
Discussion Questions
References
Communication Studies
History of "Speech Communication" Research: Models and Messages
How Did the Study of "Speech Communication" Develop?
How Does Communication Take Place? Meaning and Models
Summary
Discussion Questions
References
Classical (Western) Rhetorical Theory
Where and When Did Classical Rhetoric Exist?
Who Were the Classical Theorists?
What Were the Key Assumptions of Classical Rhetorical Theory?
What Was the Content of Classical Messages?
What Were the Classical Canons of Rhetoric?
Summary
Discussion Questions
References
Contemporary Rhetorical Theory
When Classical Rhetoric Fails, What Will We Do?
How Does Rhetoric Actually Change My "Reality"?
How Can Rhetoric Help Me Challenge Unequal Power Structures?
Summary
Discussion Questions
References
Theories of Interpersonal Communication
How Can I Look Good to Others?
How Can I Have Better Relationships?
Is Communication Always Positive in a Relationship?
Summary
Discussion Questions
References
Theories of Small Group Communication
What Is a Small Group?
How Will My Small Group Form and Grow?
How Can My Group Make Better Decisions?
Why Does My Group Sometimes Make Bad Decisions?
Why Do Groups Function as They Do?
Summary
Discussion Questions
References
Theories of Persuasion
Why Should I Even Study Persuasion?
What Is Persuasive Communication?
What Characteristics Will Help Me Be More Likely to Persuade Someone?
How Can I Change Other People's Attitudes?
How Can I Get Others to Do What I Want Them to Do?
Summary
Discussion Questions
References
Theories of Culture, Groupness, and Intercultural Communication
Why Do We Sometimes Have Problems in Our Intercultural Interactions?
How Can I Be a Better Intercultural Communicator?
How Should I Communicate within My Group or with People from Other Groups?
Is It Really Just Ignorance-or Is It Prejudice?
Summary
Discussion Questions
References
The Real World: A Case Study
Can Intercultural Theory Prescribe Ways to Mend Racial Division?
Have You Ever Really Wanted to Know What Someone Else Was Thinking?
Do You Really Know It All, or Are You Just Acting Like It?
Can This Story Have an Alternate Ending?
Summary
Discussion Questions
References
Mass Communication
History of Mass Communication
How Do Media Serve as Windows to the World?
When Did Mass Communication Theory Get Started?
Have Scholars Ever Changed Their Minds about Media Theory?
Do the Media Affect Me, or Am I Affected by My Own Decisions?
Are Limited Effects Approaches Simply Too Limited?
Summary
Discussion Questions
References
Media Use and the Selective Individual
Who Influences Your Opinions and Decisions?
When Do We Really Need the Media?
Do People's Personal Traits Modify How Media Affect Them?
How Difficult Is It to Change People's Attitudes?
Summary
Discussion Questions
References
Media: A Tool to Meet Our Needs
What Are the Functions of the Media in Society?
How Do We Make Our Media Selections?
Did the Media Make Me Do It?
How Can I Get Happy?
What Might I Learn?
How Do We Learn about New Things?
How Much Do You Learn from Observation?
Summary
Discussion Questions
References
Media (Side) Effects
Will the Media Affect Me Only If I'm Passive?
Do the Media Make Us More Aggressive?
What Will Kids Learn about Sex and Sexuality?
How Do Media Influence Voters?
What about the Gradual Changes TV Brings?
Can Television Be Addictive?
How Do Television and Other Media Contribute Positive Effects?
Summary
Discussion Questions
References
Technology and Social Change: The Interactive Media Environment
What Are the Characteristics of New Communication Technology?
How Can Theories of Interpersonal Communication Inform Our Knowledge of CMC?
How Do CMC and Traditional Mass Media Compare?
How Do Mass Communication Theories Inform Our Knowledge of CMC?
Summary
Discussion Questions
References
Critical Theories of How Media Shape Culture, Values, and Perspectives
Who Controls the Media, and Whom Do They Benefit? Marx Applied to Media
Is Popular Culture Really So Bad? Modifying Marxism for Media Research
Is There Anything New to Say about Reality and Power?
How Does the U.S. Media System Alter the Application of Cultural Theory?
Summary
Discussion Questions
References
Media Coverage of the September 11, 2001, Terrorist Attacks: A Case Study
How Did the Attacks Alter Your Media Use?
How Did the Media Emphasis on the Attacks Influence Our View of the World?
Discussion Questions
References
Organizational Communication and Public Relations
Introduction and History of Organizational Communication
What Is the History of Organizational Communication as an Academic Field?
What Is an Organization?
Why Should We Study Organizational Communication?
What Is Organizational Communication?
What Are the Most Important Organizational Communication Theoretical Perspectives?
Summary
Discussion Questions
References
Introduction and History of Public Relations
What Is the Legacy of Public Relations? A Profession Finds Its Truth
What Are the Important Models and Theories Explaining Public Relations?
Summary
Discussion Questions
References
Planning, Implementing, and Evaluating the Campaign
How Do Theory and Research Help in Planning a Campaign?
No More "Shooting from the Hip": What Is a Systematic and Ethical Approach to Campaigns?
Precisely How Do You Structure a Campaign?
What Theories Drive Effective Campaigns?
Summary
Discussion Questions
References
Campaign Message Design
What Is the History of Campaign Message Design?
What Theories Can Best Explain the Influence of Message Design?
How Can Messages Be Created to Match the Audience?
Summary
Discussion Questions
References
Building Organizational Relationships and Integrated Marketing
How Are Organizational Relationships Similar to Personal Relationships?
What Theories Explain the Balance of Power between the Organization and Its Populations?
How Can Relationship Marketing Be Accomplished by an Organization?
How Is Integrated Marketing Related to Relationship Management?
Where Is the Theory?
Summary
Discussion Questions
References
The Bridgestone/Firestone Recall Image Crisis: A Case Study
What Led to the Crisis at Bridgestone/Firestone?
Where Did the Company Go Wrong in Its Response to the Crisis?
Whom Did the Crisis Affect?
What Public Relations Strategies Could the Company Have Used to Recover from the Crisis?
What Was Bridgestone/Firestone's Crisis Response?
Summary
Discussion Questions
References
Author Index
Subject Index

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