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| Preface | |
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| Know the Marketplace: Consumer Magazines | |
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| Specialty Magazines Multiply | |
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| Matching Contents to Readers | |
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| Putting Demographics to Work | |
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| Going Online | |
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| Sizing Up E-Zines | |
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| Go Figure Formulas | |
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| Know Your Audience | |
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| For Example | |
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| Hands On | |
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| Know the Marketplace: Trade Magazines and Professional Journals | |
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| Publishing in Both Worlds | |
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| Publishing Online | |
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| Does Your Doctor Need a Writer? | |
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| Know Your Audience | |
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| For Example | |
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| Hands On | |
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| Brainstorming Ideas | |
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| Determining What's New | |
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| A Hook to Build an Idea On | |
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| Narrowing Down | |
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| Finding Ideas You Like | |
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| Passing Through the Gates | |
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| Do You Have Time for Research? | |
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| For Example | |
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| Hands On | |
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| Researching Thoroughly | |
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| What Editors Say | |
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| How Research Begins | |
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| Steps to a Profitable Interview | |
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| For Example | |
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| Hands On | |
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| Choosing a Title and Writing a Lead | |
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| Titles Come in Categories | |
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| Lead With Your Right Hook | |
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| For Example | |
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| Hands On | |
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| Writing The Query Letter | |
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| What Editors Say | |
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| Know the magazine | |
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| Remember, you're writing a business letter | |
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| Structure your letter | |
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| You may submit the same idea to more than one publication | |
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| Think of different angles and markets for the same idea | |
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| Querying Online | |
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| An Important Postscript | |
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| For Example | |
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| Hands On | |
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| Writing to Be Read | |
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| Active v. Passive Voice | |
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| Verbs v. Adjectives | |
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| Steer Clear of Cliches | |
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| Avoid Syntax Sinkholes | |
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| Vague is Never in Vogue | |
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| For Example | |
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| Hands On | |
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| Writing the Article | |
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| Imitate Good Writing | |
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| Rely More on a Personal, Conversational Voice and Tone | |
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| Rely More on Direct Quotation | |
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| Combining Direct Quotation and Narration | |
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| Rely More on Anecdotes | |
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| Case Studies Are Also Helpful | |
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| Rely More on Development | |
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| For Example | |
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| Hands On | |
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| Rewriting and Editing | |
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| Regard Rewrite as Part of the Writing Process | |
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| Filling in Holes | |
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| Danger, Out of Order | |
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| Remember What Mark Twain Said | |
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| Rewrite/Editing Checklist | |
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| Proofreading Your Article Draft | |
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| When One Pass Is Not Enough | |
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| For Example | |
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| Hands On | |
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| Becoming a Freelance Writer | |
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| Improve Your Odds | |
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| Working With Editors | |
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| Illustrating Your Articles | |
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| Writing for Online Publications | |
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| For Example | |
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| Hands On | |
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| Joining a Magazine's Staff | |
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| Getting Started | |
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| Becoming a Staff Writer | |
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| Moving Up | |
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| Pleasing Advertisers | |
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| For Example | |
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| Hands On | |
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| Glossary of Terms | |
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| Resources | |
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| Optional Classroom Activities | |
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| Index | |