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Media and Entertainment Industries Readings in Mass Communications

ISBN-10: 0205300103
ISBN-13: 9780205300105
Edition: 2000
Authors: Albert N. Greco
List price: $124.20
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Description: The Media and Entertainment Industries presents extensive analyses of the business and economic issues of the mass media. These formats from books to the Internet have had a dramatic, revolutionary impact on the political, social, economic,  More...

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Book details

List price: $124.20
Copyright year: 2000
Publisher: Allyn & Bacon, Incorporated
Publication date: 7/21/1999
Binding: Paperback
Pages: 279
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English

The Media and Entertainment Industries presents extensive analyses of the business and economic issues of the mass media. These formats from books to the Internet have had a dramatic, revolutionary impact on the political, social, economic, intellectual, educational, and religious life in the U.S. and throughout the world. As we enter the next Millennium, it appears that media and entertainment products and services, whether purchased or rented, will continue to have a wide-reaching, profound influence on all aspects of our lives. This contributed volume based in part on the books in the Allyn & Bacon Series in Mass Communication seeks to help students understand the burgeoning, influential, and exciting media and entertainment industries.

The Structure of the Book Publishing Industry
The Structure of the Magazine Industry
The Structure of the Newspaper Industry
The Structure of the Recorded Music Industry
The Structure of the Film Industry: Windows of Exhibition
The Structure of the Radio Industry
The Structure of the Broadcast Television Industry
The Structure of the Cable and Satellite Television Industries
The Structure of the New Media Industry
The Structure of the Internet Industry

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