Global Contexts Case Studies in International Technical Communication

ISBN-10: 0205286828
ISBN-13: 9780205286829
Edition: 2001
List price: $130.60 Buy it from $51.11
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Description: Global Contexts offers a series of case studies about real and fictitious situations that allow students to understand the issues surrounding international and cross-cultural technical communication. Cases are individually authored and have been  More...

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Book details

List price: $130.60
Copyright year: 2001
Publisher: Longman Publishing Group
Publication date: 8/3/2000
Binding: Paperback
Pages: 216
Size: 6.75" wide x 9.00" long x 0.50" tall
Weight: 0.748

Global Contexts offers a series of case studies about real and fictitious situations that allow students to understand the issues surrounding international and cross-cultural technical communication. Cases are individually authored and have been created by many of the leading authorities in the field of international technical communication. The text is intended to help graduate and undergraduate students understand the context of and issues involved in writing for international audiences, as it has become increasingly common in the evolving global marketplace to address such audiences, especially in technical fields.

Foreword
Introduction: Welcome to the New Global Village: Our Changing Global Worldview
A Visit to the Forbidden City: A Sign of the Times
Multilevel Challenges for Technical Documentation: Encountering Chinese Culture
High-Context and Low-Context Cultures: How Much Communication Is Too Much?
Usage as an Interactive Strategy for International Team-Building: The Never-Ending Story
Resolving Cultural Misunderstandings in Crisis Situations: The Case of the Inexperienced Entrepreneurs
Translating User Manuals: A Surgical Equipment Company's "Quick Cut"
Adapting to South American Communication Patterns: Odyssey's Proposal to Remedy Inconsistent Car Sales
Cultural Issues in Corporate Hierarchies: Keeping Your Distance Isn't That Simple
A Venture between American Academe and Corporate Malaysia: The CyberUniversity Blues
Human Error, Communication Failures, and the Sinking of the M/S Estonia: Recipe for Disaster
Risk-Based Design in a Pipeline Engineering Project for Colombia: First Do No Harm
Communicating the Risks of Natural Hazards: The World-at-Large Is at Stake
List of Contributors
Index

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