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Deciding What to Say | |
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Purpose Controls Content | |
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Purpose: No Secrets | |
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How to Focus on Purpose | |
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rom Purpose to Content | |
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Audience Controls Content | |
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Bottom Line: Purpose, Audience, Content | |
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Sequence: Putting Things in Order | |
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Background: An Interesting Paradox | |
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How to Organize: Seven Patterns | |
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How to Outline | |
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Sequence: The Speech as Story | |
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How to Signal Your Organizational Plan to Your Audience | |
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Beginning and Ending Your Speech | |
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How to Begin: The First Words Out of Your Mouth | |
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First Words: Behavioral Boners | |
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How to Begin: Fifteen Strategies | |
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How to End: Six Strategies | |
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Powerful Endings: The Last Words Out of Your Mouth | |
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Economy - Tips for Controlling Lengt | |
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Timing Your Speech | |
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Paths to Economy | |
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Review: Purpose/ Audience/ Content Questions | |
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When You Have to Cut it Down Even More | |
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Quick Credibility: Learning What You Need to Know | |
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Elements of Quick Credibility | |
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Definitional Perspective: What It Is | |
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Critical Perspective: What's Important | |
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Creativity on Cue: Generating Ideas | |
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Postscript: The Effective Use of Quotes | |
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Appendix: Aids to Quick Credibility: Sources of Facts, Quotes and Other Useful Material | |
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Ceremonial Speeches | |
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Why Ceremonial Speeches are Different | |
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The Challenge. Introductions | |
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How to Organize the Introduction | |
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Dedications | |
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Award Acceptances | |
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The Golden Rule of Ceremonial Speechwriting | |
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Listenability | |
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What Makes a Speech "Listenable?" Editing for Clarity | |
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Editing for Closure | |
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Editing for Coherence | |
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You've Got Rhythm | |
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Style: Dressing for the Occasion | |
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The Importance of Style | |
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Personal vs. Impersonal Style | |
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Personal or Impersonal? How to Choose Your Style | |
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Postscript on Style: Creating an "Implied Dialogue." | |
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Word Choice: Finding the Lighting | |
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Editing for Word Choice | |
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What Do Words Do? Word-Choice Function #1: Labeling. Word-Choice Function #2: Judging | |
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Word-Choice Function #3: Distancing. The Right Word: Summary, What it Means to "Use a Word Correctly." Word-Choice Challenge #1: Language Variability and Change | |
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Word-Choice Challenge #2: Gender and Other Sensitivities | |
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Word-Choice Challenge #3: Balancing Originality and Familiarity | |
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Delivering the Message | |
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Selecting Your Support Strategy | |
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Speechmaking as Acting | |
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Key to Effective Delivery: Modeling | |
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How to Deliver a Script with Impact | |
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Rehearsal and Evaluation | |
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Final Preparations | |
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Bringing It All Together: Practicing What I Preach | |
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Summary: How to Make Your Speeches Cogent and Memorable | |
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Epilogue: A Few Last Words: Speechmaking As Behavior - and Why the Principles of Good Speechwriting Are What They Are | |