Media of Mass Communication

ISBN-10: 0205029582
ISBN-13: 9780205029587
Edition: 11th 2013 (Revised)
Authors: John Vivian
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Description: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media.  More...

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Book details

List price: $183.20
Edition: 11th
Copyright year: 2013
Publisher: Allyn & Bacon, Incorporated
Publication date: 3/6/2012
Binding: Paperback
Pages: 504
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.354
Language: English

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Romance Writers of America's RITA Awards Best First Book Finalist Mary Brady has moved on to Bailey's Cove, Maine, U.S.A. She loves to put these people into impossible situations and then watch them rescue themselves and each other--while they fall in love. When she's not writing fiction, she's working with her hero husband to keep a small manufacturing plant flourishing and applauding her "super" son's college career.John Vivian is a veteran practitioner of many country crafts. He is the author of "Building Stone Walls" and "The Manual of Practical Homesteading". He lives in Vermont.

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