Design of Sites Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience

Name: Design of Sites Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience
Price: 5.58 USD
Availability: InStock
ISBN: 9780201721492

ISBN-10: 020172149X

ISBN-13: 9780201721492

Edition: 2003

Authors: Douglas K. Van Duyne, James Landay, Jason I. Hong

List price: $59.99

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Based upon extensive, ground-breaking research, The Design of Sites introduces a comprehensive, pattern-based approach to making web sites truly customer-centered. Using the 101 patterns presented here, Web and business professionals can learn from the industry's experience and best practices, and dramatically improve customer satisfaction and retention. The authors have chronicled visitors' behavior to find the patterns that emerge from experiences ranging from navigation to e-shopping, and to discover how individual site visits fit into users' larger goals of finding information and making purchasing decisions. Drawing on this research, The Design of Sites introduces proven principles,…

Book details

List price: $59.99
Copyright year: 2003
Publisher: Addison Wesley Professional
Publication date: 7/22/2002
Binding: Paperback
Pages: 816
Size: 7.25" wide x 9.00" long x 1.25" tall
Weight: 2.596
Language: English



Foreword


Preface


Acknowledgments



Foundations of Web Site Design



Customer-Centered Web Design



Making the Most of Web Design Patterns



Knowing Your Customers: Principles and Techniques



Involving Customers with Iterative Design



Processes for Developing Customer-Centered Sites



Patterns



Pattern Group A Site Genres



Pattern Group B Creating a Navigation Framework



Pattern Group C Creating a Powerful Homepage



Pattern Group D Writing and Managing Content



Pattern Group E Building Trust and Credibility



Pattern Group F Basic E-Commerce



Pattern Group G Advanced E-Commerce



Pattern Group H Helping Customers Complete Tasks



Pattern Group I Designing Effective Page Layouts



Pattern Group J Making Site Search Fast and Relevant



Pattern Group K Making Navigation Easy



Pattern Group L Speeding Up Your Site



Appendixes



Running Usability Evaluations



Sample Web Site Evaluation Plan



Sample Consent Form



Sample Observer Form



Online Research


Glossary


Resources


Credits


About the Authors


Index