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Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

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ISBN-10: 0201407191

ISBN-13: 9780201407198

Edition: 2006

Authors: Michael Treacy, Fred Wiersema

List price: $17.99
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Book details

List price: $17.99
Copyright year: 2006
Publisher: Basic Books
Publication date: 1/10/1997
Binding: Paperback
Pages: 224
Size: 5.37" wide x 8.25" long x 0.63" tall
Weight: 0.550
Language: English

Acknowledgments
Introduction
How to Fail in Business Without Even Trying
The New Rules of Competition
The Winner's Choice
The Discipline of Operational Excellence
One Company's Experience-At&t's Universal Card
The Discipline of Product Leaders
One Company's Experienceintel Corporation
The Discipline of Customer Intimacy
One Company's Experience- Airborne Express
Setting Your Value Discipline Agenda
Creating the Cult of the Customer
Sustaining the Lead
Index