Taking Our Country Back The Crafting of Networked Politics from Howard Dean to Barack Obama

Name: Taking Our Country Back The Crafting of Networked Politics from Howard Dean to Barack Obama
Price: 5.99 USD
Availability: InStock
ISBN: 9780199936786

ISBN-10: 0199936781

ISBN-13: 9780199936786

Edition: 2012

Authors: Daniel Kreiss

List price: $37.99

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Description:

Taking Our Country Backpresents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the campaign game. After the election, these individuals founded an array of consulting firms and training organizations and staffed prominent Democratic campaigns. In the process,…

Book details

List price: $37.99
Copyright year: 2012
Publisher: Oxford University Press, Incorporated
Publication date: 8/6/2012
Binding: Paperback
Pages: 248
Size: 9.09" wide x 6.10" long x 0.70" tall
Weight: 0.748
Language: English



Acknowledgments


Key Political Staffers and Consultants and Relevant Electoral Work Mentioned in This Volume



Innovation, Infrastructure, and Organization in New Media Campaigning



Crafting Networked Politics



Dean's Demise and Taking on Bush



Wiring the Party



Organizing the Obama Campaign



Mobilizing for Victory


Conclusion: New Media Campaigning from Dean to Obama


Notes


Bibliography


Index