Taking Our Country Back The Crafting of Networked Politics from Howard Dean to Barack Obama

ISBN-10: 0199936781
ISBN-13: 9780199936786
Edition: 2012
Authors: Daniel Kreiss
List price: $28.95 Buy it from $25.29
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Taking Our Country Backpresents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008  More...

New Starting from $31.10
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $28.95
Copyright year: 2012
Publisher: Oxford University Press, Incorporated
Publication date: 8/6/2012
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.748
Language: English

Taking Our Country Backpresents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the campaign game. After the election, these individuals founded an array of consulting firms and training organizations and staffed prominent Democratic campaigns. In the process, they carried their innovations across Democratic politics and contributed to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning.Through a detailed history of new media and political campaigning,Taking Our Country Backcontributes to an interdisciplinary body of scholarship from communication, sociology, and political science. The book theorizes processes of innovation in online electoral politics and gives readers a new understanding of how the internet and its use by the Dean campaign have fundamentally changed the field of political campaigning. Kreiss shows how these innovations, exemplified by the Dean and Obama campaigns, were the product of the movement of staffers between industries and within organizational structures. Such movement provided a space for technical development and incentives for experimentation.Taking Our Country Backis a serious and vital analysis, both on-the-ground and theoretical, of how a small group of internet staffers transformed what campaigning means today and how cultural work mobilizes and motivates supporters to participate in collective action.

Acknowledgments
Key Political Staffers and Consultants and Relevant Electoral Work Mentioned in This Volume
Innovation, Infrastructure, and Organization in New Media Campaigning
Crafting Networked Politics
Dean's Demise and Taking on Bush
Wiring the Party
Organizing the Obama Campaign
Mobilizing for Victory
Conclusion: New Media Campaigning from Dean to Obama
Notes
Bibliography
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×