Candidate What It Takes to Win - And Hold - The White House

ISBN-10: 0199922071
ISBN-13: 9780199922079
Edition: 2012
Authors: Samuel L. Popkin
List price: $29.95 Buy it from $3.00
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Description: There are two winners in every presidential election campaign: The inevitable winner when it begins and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.While plenty of political insiders have  More...

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Book details

List price: $29.95
Copyright year: 2012
Publisher: Oxford University Press
Publication date: 4/10/2012
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.562

There are two winners in every presidential election campaign: The inevitable winner when it begins and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.While plenty of political insiders have written about specific campaigns, only Popkin - drawing on a lifetime of presidential campaign experience and academic research - analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Whydoesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again? Based on detailed analyses of the winners - and losers - of the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, incumbents stay there for a second term and successors hold power for their party. A vision for the future and the audacity to run areonly the first steps; presidential hopefuls can survive the most grueling show on earth only if they understand the critical factors that Popkin reveals in The Candidate.

Prologue
Campaign Juggling
Planning for Chaos
Challengers: The Search for an Experienced Virgin
The Challenger who Couldn't Lose: Hillary Clinton in 2008
Incumbents: Regicide or More of the Same
The Unbeatable Incumbent: George Bush in 1992
Successors: Lapdogs or Leaders
The Successor with Peace and Prosperity: Algore in 2000
Teams that Work
Is this any Way to Pick a President?
Acknowledgments
Notes
Bibliography
Index

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