Sun Tzu and the Art of Business Six Strategic Principles for Managers

ISBN-10: 0199782911

ISBN-13: 9780199782918

Edition: 2nd 2012 (Revised)

Authors: Mark R. McNeilly

List price: $20.95 Buy it from $16.04
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Used Starting from $16.04
New Starting from $23.27
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $20.95
Edition: 2nd
Copyright year: 2012
Publisher: Oxford University Press, Incorporated
Publication date: 12/23/2011
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.00" long x 1.00" tall
Weight: 0.946
Language: English

Preface
Acknowledgments
Introduction
Win All Without Fighting: Capturing Your Market Without Destroying It
Avoid Strength, Attack Weakness: Striking Where They Least Expect It
Deception and Foreknowledge: Maximizing the Power of Market Information
Speed and Preparation: Moving Swiftly to Overcome Your Competitors
Shape Your Opponent: Employing Strategy to Master the Competition
Character-Based Leadership: Providing Effective Leadership in Turbulent Times
Putting The Art of Business Into Practice
Notes
Suggested Readings
Original Translation
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×