Branding the Nation The Global Business of National Identity

Name: Branding the Nation The Global Business of National Identity
Price: 10.15 USD
Availability: InStock
ISBN: 9780199752171

ISBN-10: 0199752176

ISBN-13: 9780199752171

Edition: 2013

Authors: Melissa Aronczyk

List price: $44.99

30 day, 100% satisfaction guarantee!

Buy new: $33.15

Marketplace

4 new & used from $10.15

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help nations articulate more coherent and cohesive identities, attract foreign capital, and maintain citizen loyalty. In short, the goal of nation branding is to make the nation matter in a world where borders and boundariesappear increasingly obsolete. But what actually happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Through case studies…

Book details

List price: $44.99
Copyright year: 2013
Publisher: Oxford University Press, Incorporated
Publication date: 9/17/2013
Binding: Paperback
Pages: 272
Size: 6.22" wide x 9.17" long x 0.69" tall
Weight: 0.836
Language: English



List of Illustrations


Acknowledgments


Introduction



Nation and Brand: Keywords for the Twenty-First Century



The New and Improved Nation: How Culture Became Competitive



Living the Brand: The Identity Strategies of Nation-Branding Consultants



Creative Tension, Normal Nation: Branding National Identity in Poland



From Bland to Brand: Transforming Canadian Culture



Trading Spaces: The World Tour


Conclusion


Notes


References


Index