Science of Web Surveys

ISBN-10: 0199747040
ISBN-13: 9780199747047
Edition: 2013
List price: $43.99
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Book details

List price: $43.99
Copyright year: 2013
Publisher: Oxford University Press, Incorporated
Publication date: 5/9/2013
Binding: Hardcover
Pages: 224
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 0.968
Language: English

#60;p#62;Robert M. Groves, PhD, is Professor and Director of the University of Michigan Survey Research Center and Research Professor at the Joint Program in Survey Methodology at the University of Maryland. #60;/p#62;#60;p#62;Floyd J. Fowler, PhD, is Senior Research Fellow in the Center for Survey Research at the University of Massachusetts Boston. #60;p#62;Mick P. Couper, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland. #60;p#62;James M. Lepkowski, PhD, is Research Professor at the University of Michigan Survey Research Center, where he is also Associate Professor in the Department of Biostatistics and Director of the Joint Program in Survey Methodology. #60;p#62;Eleanor Singer, PhD, is Research Professor Emerita at the University of Michigan Survey Research Center. #60;p#62;Roger Tourangeau, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.

Preface
Introduction
The Total Survey Error Approach
Roadmap of the Book
The Purpose and Scope of the Book
Sampling and Coverage Issues for Web Surveys
Types of Web Surveys and the Use of Probability Sampling
Coverage Issues for Web Surveys
Statistical Corrections for Coverage and Sampling Bias
Summary
Nonresponse in Web Surveys
Defining Nonresponse and Nonresponse Error in Web Surveys
Nonresponse Error in Web Surveys
Response and Participation Rates in Web Surveys
Factors Affecting Participation in Web Surveys
Nonresponse in Mixed-Mode Surveys
Factors Affecting Breakoffs in Web Surveys
Item Nonresponse in Web Surveys
Summary
Introduction to Measurement and Design in Web Surveys
Measurement Error in Web Surveys
Measurement Features of Web Surveys
Choice of Broad Design Approaches
The Look and Feel of the Web Survey
Navigation Conventions
Choice of Response Formats
Grid or Matrix Questions
Summary
The Web as a Visual Medium
Interpreting Visual Features of Web Questionnaires
The Impact of Images
The Concept of Visibility
Summary
Interactive Features and Measurement Error
Dimensions of Interactivity
Responsive, Machine-Like Features
Progress Indicators
Running Tallies
Visual Analog Scales
Interactive Grids
Online Definitions
Human-Like Interactive Features
Summary
Measurement Error on the Web and in Other Modes of Data Collection
Conceptual Schemes for Understanding Mode Effects
Web Surveys as a Method of Self-Administration
Web Surveys and Cognitive Burden
Summary
Summary and Conclusions
Non-Observation Errors in Web Surveys
Observation Errors
A Model for Mode Effects
Recommendations for Web Surveys
The Future of Web Surveys
References
Author Index
Subject Index

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