Explaining Research How to Reach Key Audiences to Advance Your Work

ISBN-10: 0199732051
ISBN-13: 9780199732050
Edition: 2010
Authors: Dennis Meredith
List price: $38.95 Buy it from $33.55
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Description: Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize  More...

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Book details

List price: $38.95
Copyright year: 2010
Publisher: Oxford University Press, Incorporated
Publication date: 2/25/2010
Binding: Paperback
Pages: 368
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.144
Language: English

Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques todisseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a moreeffective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and publicinformation officers.As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation.This authoritative guide shows how to:DT Develop a "strategy of synergy" that makes research communication efficient and effective DT Give compelling talksDT Build a professional Web siteDT Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and WebinarsDT Write popular articles and booksDT Persuade donors, administrators and other key funding decision-makersDT Produce news releases that attract media coverageDT Give clear media interviewsDT Serve as a public educator in schools and science centers

Dennis Meredith brings to his novels an expertise in science from his career as a science communicator at some of the country's leading research universities, including MIT, Caltech, Cornell, Duke and the University of Wisconsin.He has well over a thousand news releases and articles on science and engineering, as well as numerous articles and guidebooks on science writing and science communication. He is author of the leading book on science communication, "Explaining Research: How to Reach Key Audiences to Advance Your Work" (Oxford 2010).He was a creator and developer of EurekAlert!, working with The American Association for the Advancement of Science to establish this international research news service, which now links more than 4,500 journalists to news from 800 subscribing research institutions.In 2007, he was elected as a AAAS Fellow "for exemplary leadership in university communications, and for important contributions to the theory and practice of research communication." In 2012 he was named the year's Honorary Member of Sigma Xi, the Scientific Research Society.He holds a B.S. degree in chemistry from the University of Texas (1968) and an M.S. in biochemistry and science writing from the University of Wisconsin (1970).He is currently writing science articles, non-fiction books and science fiction novels. He also develops and conducts communication workshops for researchers seeking to enhance their communication skills, both professional and lay-level. He has developed workshops for researchers at universities, research foundations, and government agencies and laboratories.

Introduction: Explaining Your Research Is a Professional Necessity
Learning a New Communications Paradigm
Understand Your Audiences
Plan Your Research Communication Strategy
Effectively Reaching Your Peers
Give Compelling Talks
Develop Informative Visuals
Create Effective Poster Presentations
Write Clear Research Explanations
Build a Quality Web Site
Engaging Lay Audiences
Forge Your Research Communications Strategy
The Essential News Release
Craft Releases That Tell Your Research Story
Target Releases to Key Audiences
Produce Effective Research Photography
Produce Informative Research Videos
Organize Dynamic Multimedia Presentations
Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars
Write Popular Articles, Op-Eds, and Essays
Author Popular Books
Become a Public Educator
Persuade Administrators, Donors, and Legislators
Explaining Your Research through the Media
Parse Publicity's Pros and Cons
Understand Journalists
Meet Journalists' Needs
Prepare for Media Interviews
Make the Interview Work for You
Protect Yourself from Communication Traps
Manage Media Relations at Scientific Meetings
Should You Be a Public Scientist?
Index

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