Social Research Methods

ISBN-10: 0199588058
ISBN-13: 9780199588053
Edition: 4th 2012
Authors: Alan Bryman
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Book details

List price: $73.95
Edition: 4th
Copyright year: 2012
Publisher: Oxford University Press
Publication date: 2/1/2012
Binding: Paperback
Pages: 808
Size: 7.75" wide x 10.25" long x 1.50" tall
Weight: 1.188
Language: English

Alan Bryman is Professor of Organizationaland Social Research, School of Management, University of Leicester, UK.

The nature and process of social research
Social research strategies
Research designs
Planning a research project and formulating research questions
Getting started: Reviewing the literature
Ethics and politics in social research
The nature of quantitative research
Sampling
Structured interviewing
Self-completion questionnaires
Asking questions
Structured observation
Content analysis
Secondary analysis and official statistics
Quantitative data analysis
Using SPSS for Windows
The nature of qualitative research
Sampling in qualitative research
Ethnography and participant observation
Interviewing in qualitative research
Focus groups
Language in qualitative research
Documents as sources of data
Qualitative data analysis
Computer-assisted qualitative data analysis: using NVivo
Breaking down the quantitative/qualitative divide
Mixed methods research: combining quantitative and qualitative research
E-research: Internet research methods
Writing up social research

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