Converging Media A New Introduction to Mass Communication

ISBN-10: 019934230X
ISBN-13: 9780199342303
Edition: 4th
List price: $101.95 Buy it from $5.76
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Description: Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological  More...

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Book details

List price: $101.95
Edition: 4th
Publisher: Oxford University Press, Incorporated
Publication date: 1/31/2014
Binding: Paperback
Pages: 544
Size: 10.00" wide x 12.00" long x 1.00" tall
Weight: 2.574
Language: English

Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world. This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergone several major changes to keep pace with the rapidly evolving world of media.

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