Global Marketing Management

Name: Global Marketing Management
Price: 4.91 USD
Availability: InStock
ISBN: 9780199267521

ISBN-10: 0199267529

ISBN-13: 9780199267521

Edition: 2004

Authors: Kiefer Lee, Steve Carter, Steve Carter

List price: $75.00

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Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age. With an emphasis on the service sector, which is quickly becoming a major source of GDP in most developed countries, this new text aims to equip students with some of the most current knowledge and practical skills to help them make key management decisions in the increasingly dynamic and challenging global…

Book details

List price: $75.00
Copyright year: 2004
Publisher: Oxford University Press, Incorporated
Publication date: 9/14/2006
Binding: Paperback
Pages: 632
Size: 7.44" wide x 9.69" long x 0.89" tall
Weight: 2.2
Language: English




The Global Marketing Environment: Changes and New Challenges



Changes and New Challenges



The Global Marketing Environment



Understanding Global Cultures and Buyer Behaviour



Opportunity Analysis and Selection of Markets



The Development of Global Marketing Strategies



Managing the Process of Globalization



Market Entry Strategies



Creating, Developing and Maintaining Competitive Advantage



Product and Brand Management



Global Services Marketing



Management of Global Communications



Managing Supply Chain and Distribution



Global Pricing and Terms of Access



Managing Global Marketing Operations and New Challenges



Sales Force Management and Negotiation



Nick Ellis: Managing Global Marketing Relationships



Global Marketing in the Digital Age



Pieris Chourides: Knowledge Management in International Operations



Jean Barclay: Corporate Social Responsibility and Ethics



Organizing and Controlling Global Marketing Operations