New Media and Popular Imagination Launching Radio, Television, and Digital Media in the United States

Name: New Media and Popular Imagination Launching Radio, Television, and Digital Media in the United States
Price: 64.44 USD
Availability: InStock
ISBN: 9780198711469

ISBN-10: 0198711468

ISBN-13: 9780198711469

Edition: 2004

Authors: William Boddy

List price: $81.00

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Description:

New Media and Popular Imagination places the current technological upheaval in audio-visual culture in the context of previous periods of twentieth-century media innovation. Examining popular and industry responses to the introduction of radio, television, and digital media into the home, the book underscores the continuities and disjunctions in the ways in which electronic media have been anticipated, promoted, and resisted in twentieth-century America.

Book details

List price: $81.00
Copyright year: 2004
Publisher: Oxford University Press, Incorporated
Publication date: 9/16/2004
Binding: Hardcover
Pages: 192
Size: 6.38" wide x 9.53" long x 0.63" tall
Weight: 0.946
Language: English



List of Figures


Introduction



Cinema and Wireless in Turn of the Century Popular Imagination



Wireless Nation: Defining Radio as a Domestic Technology



The Amateur, the Housewife, and the Salesroom Floor: Promoting Post-war US Television



US Television Abroad, 1960/1990: Market Power and National Introspection



'Mission Number One is to Kill TV': Remaking the Domestic Television Apparatus in the 1990s



Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the USA and UK



Redefining the Home Screen: The Case of the Digital Video Recorder



Marketers Strike Back: Virtual Advertising



How God Watches Television: Early Responses to Digital Television



High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US Television



'Too Easy, Too Cheap and Too Fast to Control': Intellectual Property Battles in Digital Television


Conclusion


Index