Engineering Communication From Principles to Practice

Name: Engineering Communication From Principles to Practice
Price: 7.79 USD
Availability: InStock
ISBN: 9780195424881

ISBN-10: 0195424883

ISBN-13: 9780195424881

Edition: 2008

Authors: Robert Irish, Peter Eliot Weiss

List price: $34.99

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Book details

List price: $34.99
Copyright year: 2008
Publisher: Oxford University Press
Publication date: 11/20/2008
Binding: Paperback
Pages: 264
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.232
Language: English



Preface


Introduction



Getting Started: Pre-drafting and Drafting



Purpose, Genre, and Audience



Finding Purpose



Improvising Genre



Constructing Audience



Strategies for Invention



Developing a Credible Argument



Using Rhetorical Tools Consciously



Building Effective Introductions



Modes of Control: Tools for Revision



Directing the Advance



Framing Knowledge



Building Visible Structure



Directing the Reader Rhetorically



Making Transitions



Creating Clarity and Cohesion



Designing Paragraphs



Moving from Known to New



Modifying Matters



Elements of Refined Design



Generating Flow



Elevating Verbs



Positioning the Verb



Finding the Real Subject



Capitalizing on the Power Position



Engineering Elegance



Determining Sentence Length



Mastering Sentence Rhythm



Applications



Applying the Principles to Visual Communication



Applying the Principles to Written Communication



Applying the Principles to Oral Communication


Conclusion From Principles to Practice


Appendices



Core Sentence Components: Clauses



Sentence Types



Action Elements: Verbs and Verbals



Optional Sentence Elements: Modifiers



Joiners



Punctuation



Fallacies


References


Index