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Engineering Communication From Principles to Practice

ISBN-10: 0195424883
ISBN-13: 9780195424881
Edition: 2008
List price: $34.99
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Book details

List price: $34.99
Copyright year: 2008
Publisher: Oxford University Press
Publication date: 11/20/2008
Binding: Paperback
Pages: 264
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.232
Language: English

Preface
Introduction
Getting Started: Pre-drafting and Drafting
Purpose, Genre, and Audience
Finding Purpose
Improvising Genre
Constructing Audience
Strategies for Invention
Developing a Credible Argument
Using Rhetorical Tools Consciously
Building Effective Introductions
Modes of Control: Tools for Revision
Directing the Advance
Framing Knowledge
Building Visible Structure
Directing the Reader Rhetorically
Making Transitions
Creating Clarity and Cohesion
Designing Paragraphs
Moving from Known to New
Modifying Matters
Elements of Refined Design
Generating Flow
Elevating Verbs
Positioning the Verb
Finding the Real Subject
Capitalizing on the Power Position
Engineering Elegance
Determining Sentence Length
Mastering Sentence Rhythm
Applications
Applying the Principles to Visual Communication
Applying the Principles to Written Communication
Applying the Principles to Oral Communication
Conclusion From Principles to Practice
Appendices
Core Sentence Components: Clauses
Sentence Types
Action Elements: Verbs and Verbals
Optional Sentence Elements: Modifiers
Joiners
Punctuation
Fallacies
References
Index

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