Obama Victory How Media, Money, and Message Shaped the 2008 Election

ISBN-10: 0195399560
ISBN-13: 9780195399561
Edition: 2010
List price: $28.95 Buy it from $1.13
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Book details

List price: $28.95
Copyright year: 2010
Publisher: Oxford University Press, Incorporated
Publication date: 7/14/2010
Binding: Paperback
Pages: 400
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.232
Language: English

Kate Kenski is an Assistant Professor in the Department of Communication at the University of Arizona and was a member of the National Annenberg Election Survey team in 2000, 2004, and 2008. She has published over twenty articles in political communication and is co-author of Capturing Campaign Dynamics (OUP 2004). Bruce W. Hardy is a doctoral candidate in the Annenberg School of Communication, University of Pennsylvania, a Senior Research Analyst in the Annenberg Public Policy Center, and a member of the 2008 National Annenberg Election Survey team. Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication, University of Pennsylvania, and Director of its Annenberg Public Policy Center. She has published many books, including Echo Chamber: Rush Limbaugh and the Conservative Media Establishment (OUP 2008) and the award-winning Spiral of Cynicism: The Press and the Public Good (OUP 1997), both co-authored with Joseph N. Cappella.

Introduction
The Forces and Messages that Pervaded the Campaign
The Economy and the Unpopular Incumbent
McSame versus the Tax-and-Spend Liberal
McCain: Out of Touch/Too Old
Obama: Not Ready to Lead
Shifts in Momentum: Five Periods
Period One: McCain Gains Energy (June 7-August 22)
Period Two: Impact of the Vice Presidential Selections and Conventions (August 23-September 9)
The Impact of Sarah Palin and Joseph Biden
Period Three: The Campaigns Confront the Economic Collapse (September 10-October 14)
Period Four: The McCain Surge (October 15-28)
Period Five: Be Very, Very Afraid/Be Reassured (October 29-November 4)
The New Campaign Landscape
Absentee and Early Voting in the 2008 Campaign
Spending Differences and the Role of Microtargeting
The Effect of Messages
Afterword
Appendix
Notes
Index

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