Quantitative Research Methods for Communication A Hands-On Approach

Name: Quantitative Research Methods for Communication A Hands-On Approach
Price: 5.5 USD
Availability: InStock
ISBN: 9780195337471

ISBN-10: 0195337476

ISBN-13: 9780195337471

Edition: 2008

Authors: Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, James C. McCroskey

List price: $67.95

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Description:

Conducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them…

Book details

List price: $67.95
Copyright year: 2008
Publisher: Oxford University Press, Incorporated
Publication date: 1/23/2008
Binding: Paperback
Pages: 552
Size: 9.80" wide x 7.90" long x 1.00" tall
Weight: 2.398
Language: English




An Introduction to Communication Research



Empirical Research



Research Ethics



Finding Previous Research and APA Style



Research Structure and Literature Reviews



Variables



Communication Variables



Descriptive Statistics



Measurement



Reliability and Validity



Survey Research



Content Analysis



Experimental Design



Sampling Methods



Hypothesis Testing



Chi-Square



Students t-Test



One-Way Analysis of Variance



Correlations



Regressions



Introduction to Advanced Statistical Tools



Presenting Research



Qualitative/Critical Research Approaches, James Chesebro and Deborah Borisoff



Textbook Questionnaire



Reliability and Validity Case Study


Figures


Glossary