Clear and to the Point 8 Psychological Principles for Compelling PowerPoint Presentations

ISBN-10: 0195320697
ISBN-13: 9780195320695
Edition: 2007
List price: $26.95 Buy it from $2.99
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Description: True or False? Most PowerPoint presentations are: compelling illuminating informative clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: a world authority on the visual brain a clear and engaging  More...

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Book details

List price: $26.95
Copyright year: 2007
Publisher: Oxford University Press, Incorporated
Publication date: 8/13/2007
Binding: Paperback
Pages: 144
Size: 9.88" wide x 6.89" long x 0.71" tall
Weight: 1.408
Language: English

True or False? Most PowerPoint presentations are: compelling illuminating informative clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: a world authority on the visual brain a clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

Preface
Introduction to Articulate Presentations
The Big Picture
Legible Text
Color, Texture, Animation, and Sound
Communicating Quantitative Information: Graphs
Communicating Qualitative Information: Charts, Diagrams, Maps, Photographs, and Clipart
The Good, the Bad, and the Incomprehensible
Psychological Principles and Their Specific Aspects
Index

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