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Managing Business Complexity Discovering Strategic Solutions with Agent-Based Modeling and Simulation

ISBN-10: 0195172116
ISBN-13: 9780195172119
Edition: 2006
List price: $105.00
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Description: Agent-based modeling and simulation (ABMS), a way to simulate a large number of choices by individual actors, is one of the most exciting practical developments in business modeling since the invention of relational databases. It represents a new  More...

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Book details

List price: $105.00
Copyright year: 2006
Publisher: Oxford University Press, Incorporated
Publication date: 3/1/2007
Binding: Hardcover
Pages: 328
Size: 7.25" wide x 10.00" long x 1.00" tall
Weight: 1.584
Language: English

Agent-based modeling and simulation (ABMS), a way to simulate a large number of choices by individual actors, is one of the most exciting practical developments in business modeling since the invention of relational databases. It represents a new way to understand data and generate information that has never been available before--a way for businesses to view the future and to understand and anticipate the likely effects of their decisions on their markets and industries. It thus promises to have far-reaching effects on the way that businesses in many areas use computers to support practical decision-making. Managing Business Complexity is the first complete business-oriented agent-based modeling and simulation resource. It has three purposes: first, to teach readers how to think about ABMS, that is, about agents and their interactions; second, to teach readers how to explain the features and advantages of ABMS to other people and third, to teach readers how to actually implement ABMS by building agent-based simulations. It is intended to be a complete ABMS resource, accessible to readers who haven't had any previous experience in building agent-based simulations, or any other kinds of models, for that matter. It is also a collection of ABMS business applications resources, all assembled in one place for the first time. In short, Managing Business Complexity addresses who needs ABMS and why, where and when ABMS can be applied to the everyday business problems that surround us, and how specifically to build these powerful agent-based models.

The Challenge
Why This Book?
The Who, What, Where, When. Why, and How of Agents
Why Agent-Based Modeling and Simulation Is Needed Now
The Foundation of ABMS
Why ABMS Is Useful, Usable, and Used
How ABMS Works: An Overview
Incremental Discovery, Design, and Development
How This Book Is Organized
Case Studies
The ABMS Paradigm
Parts Make the Whole
The Two Fundamental Types of Models
The Cycle of Innovation
Other Angles on Nondeterminism
Choosing Behaviors to Model
The Spectrum of Model Uses
Discovering That the Whole Is Greater Than the Parts
Agents Up Close
Agents: An Overview
Agent Attributes
Agent Behaviors
Simple Agents or Proto-Agents
Complex Agents
A Market Example
Discover, Design, and Develop
The Roots of ABMS
ABMS in Context
Historical Roots
Complexity Science
The Diffusion of ABMS
Plectics Redux
The Role of ABMS
The Big Picture of Modeling and Simulation for Business Applications
A Supply Chain Example
A Survey of Modeling Approaches
When to Use Agents?
Blended Modeling Approaches
Discovering Agents and Agent Behaviors
Agents Are What They Do
Social Agents
Examples of Behavioral Theories
Agent Diversity
Other Agents
Multi-Agent Systems
Artificial Intelligence
Discovering Agents
Discovering Agent Behaviors
A Market Example
Acting Up
Office ABMS
Progressive Development
ABMS Environments
The Four Model Growth Paths
Leveraging Change
Returning to the Questions
Office ABMS Architectures
The Office ABMS Continuum
Back at the Office
How to Do Desktop ABMS
ABMS on the Desktop
Agent Spreadsheets
Dedicated ABMS Prototyping Environments
A Market Example
How to Do Participatory ABMS
Live and In Person!
The Start of It All
Strengths and Weaknesses
Developing Strong Minds
Turning Over Rocks
Details, Details, Details,
A Market Example
How to Do Large-Scale ABMS
From Desktops on Up
Features Galore!
Current Toolkits
The Large-Scale Modeling Life Cycle
Designing Large-Scale Models for Use
Agent Patterns and Antipatterns
ABMS Verification and Validation
V&V Overview
Related Aspects of V&V
A Visual Approach to Data Collection and Cleaning
Tasty Morsels
The Fact Food Pyramid
A Model Diet
Marshmallows and Campfire Stories
Cooking Times Vary
Data Quality
A Recipe for Success
Dinner Is Served
A Market Example
Understanding and Presenting ABMS Results
Analyzing ABMS Results
Presenting ABMS Results
Seven Steps
ABMS Project Management
The ABMS Business Function
The Fundamentals
Project Goals
Stopping Mission Creep
The Domain Skills Pyramid
ABMS Project Structures
The ABMS Business Process
Growing Up
Rising to the Challenge
The Who, What, Where, When, Why, and How of Agents
Useful, Usable, and Used

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