Modern Competitive Analysis

Name: Modern Competitive Analysis
Price: 6.14 USD
Availability: InStock
ISBN: 9780195119411

ISBN-10: 019511941X

ISBN-13: 9780195119411

Edition: 3rd 1999 (Revised)

Authors: Sharon M. Oster

List price: $99.95

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This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

Book details

List price: $99.95
Edition: 3rd
Copyright year: 1999
Publisher: Oxford University Press, Incorporated
Publication date: 3/25/1999
Binding: Hardcover
Pages: 448
Size: 6.75" wide x 9.75" long x 1.25" tall
Weight: 1.694
Language: English




Introduction



The Competitive Environment



Efficient Markets



Industry Analysis



Understanding the Impediments to Entry



Groups Within Industries



Competing in Global Markets



Inside the Organization



Competing for Advantage



Setting and Implementing Goals



Organizational Design and Strategic Planning



Corporate Diversification



Vertical Linkages



Mergers, Acquisitions, and Strategic Alliances



Rivalry



Understanding Rivalry: Game Theory



Product Positioning and Strategic Marketing



Competitive Pricing



Competitive Research & Development and Innovation






The Planning Process



The Strategic Planning Process



Some Case Suggestions



Financial Ratio Analysis



Using Statistics to Determine Advantage



A Discussion of Portfolio Techniques


Notes


Glossary


Index