Modern Competitive Analysis

ISBN-10: 019511941X

ISBN-13: 9780195119411

Edition: 3rd 1999 (Revised)

Authors: Sharon M. Oster
List price: $99.95
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Description: This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

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Book details

List price: $99.95
Edition: 3rd
Copyright year: 1999
Publisher: Oxford University Press, Incorporated
Publication date: 3/25/1999
Binding: Hardcover
Pages: 448
Size: 6.75" wide x 9.75" long x 1.25" tall
Weight: 1.694
Language: English

Introduction
The Competitive Environment
Efficient Markets
Industry Analysis
Understanding the Impediments to Entry
Groups Within Industries
Competing in Global Markets
Inside the Organization
Competing for Advantage
Setting and Implementing Goals
Organizational Design and Strategic Planning
Corporate Diversification
Vertical Linkages
Mergers, Acquisitions, and Strategic Alliances
Rivalry
Understanding Rivalry: Game Theory
Product Positioning and Strategic Marketing
Competitive Pricing
Competitive Research & Development and Innovation
The Planning Process
The Strategic Planning Process
Some Case Suggestions
Financial Ratio Analysis
Using Statistics to Determine Advantage
A Discussion of Portfolio Techniques
Notes
Glossary
Index
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