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| Preface | |
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| Introduction | |
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| Rhetorical Analysis of a Magazine Ad | |
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| Homer, " The Envoys Plead with Achilles" | |
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| Analysis of "The Envoys Plead with Achilles" | |
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| A Brief Explanation of Classical Rhetoric | |
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| The Five Canons of Rhetoric | |
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| The Three Kinds of Persuasive Discourse | |
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| The Relevance and Importance of Rhetoric for Our Times | |
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| Discovery of Arguments | |
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| Formulating a Thesis | |
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| The Three Modes of Persuasion | |
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| The Appeal to Reason | |
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| Principles of Definition | |
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| Other Methods of Definition | |
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| The Syllogism | |
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| The Enthymeme | |
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| The Example | |
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| The Fallacies | |
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| The Ethical Appeal | |
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| The Emotional Appeal | |
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| The Topics | |
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| The Common Topics | |
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| Special Topics | |
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| "Looking for an Argument" | |
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| "A Plan for Teaching Rhetorical Invention" | |
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| External Aids to Invention | |
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| Biography | |
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| Books of Quotations and Concordances | |
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| Biblical Concordances | |
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| Indexes to Periodicals | |
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| Other Periodical Indexes | |
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| Handbooks | |
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| Dictionaries | |
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| Other Specialized Dictionaries | |
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| Bibliographies | |
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| Some Bibliographical Guides to Various Disciplines | |
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| Annual Bibliographies | |
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| Syntopicon | |
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| An Illustration of the Use of the Search Strategy | |
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| Readings | |
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| "The Obligation to Endure" | |
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| Topical Analysis of Rachel Carson's "The Obligation to Endure" | |
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| Socrates' Apology | |
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| Analysis of the Topics in "Socrates' Apology" | |
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| Obituary for Katharine Sergeant White | |
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| An Analysis of the Topics in Katherine Sergeant White's Obituary | |
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| "The Federalist, No. 10" | |
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| "The Argument of Madison's 'Federalist, #10'" | |
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| "Letter to a Noble Lord" | |
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| "Science and Culture" | |
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| "Literature and Science" | |
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| Arrangement of Material | |
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| The Parts of a Discourse | |
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| Introduction | |
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| Statement of Fact | |
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| Confirmation | |
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| Refutation | |
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| Conclusion | |
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| Concluding Remarks on Arrangement | |
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| Readings | |
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| "Planet of the Year" | |
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| Analysis of the Arrangement in Thomas A. Sancton's "Planet of the Year" | |
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| "Letter from Birmingham Jail" | |
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| Analysis of the Arrangements of "Letter from Birmingham Jail" | |
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| Henry David Thoreau: "Civil Disobedience" | |
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| Style | |
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| Grammatical Competence | |
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| Choice of Diction | |
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| An Adequate Vocabulary | |
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| Purity, Propriety, and Precision of Diction | |
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| Composition of the Sentence | |
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| Study of Style | |
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| Kind of Diction | |
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| Length of Sentences | |
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| Kinds of Sentences | |
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| Variety of Sentence Patterns | |
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| Sentence Euphony | |
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| Articulation of Sentences | |
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| Figures of Speech | |
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| Paragraphing | |
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| A Student Report on a Study of Style | |
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| Figures of Speech | |
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| The Schemes | |
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| The Tropes | |
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| Concluding Remarks on the Figures of Speech | |
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| Imitation | |
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| Testimonies about the Value of Imitation | |
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| Rollo Walter Brown: "How the French Boy Learns to Write | |
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| Exercises in Imitation | |
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| Readings | |
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| "Critical Examination of the Style of Mr. Addison in No. 411 of The Spectator | |
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| "Inaugural Address" | |
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| The Editors of The New Yorker: "John F. Kennedy's Inaugural Address" | |
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| Analysis of the Style of John F. Kennedy's "I | |