Popular Writing in America The Interaction of Style and Audience

ISBN-10: 0195073088

ISBN-13: 9780195073089

Edition: 5th 1993 (Revised)

List price: $103.95
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Description: Popular Writing in America provides composition students with models of strategies and techniques in writing effective prose. It shows the interaction of style and audience by drawing texts from advertising, the press, popular magazines, best sellers, classics, film, and television, and illustrates how a particular medium and its presumed audience affect a writer's style. For the fifth edition the editors have introduced new material, making a particular effort to address controversial issues that have arisen in the past few years. New selections range from magazine advertising directed towards individuals, from AIDS to multi-media treatments of the Gulf War, to a script taken from the television sitcom, `Roseanne'. An extensive press section offers recent views on the explosive censorship debate over the case of 2 Live Crew, as well as an aside on the phenomenon of PC. The changing status of women in America, as affected by such events as the Clarence Thomas hearings and the abortion controversy, is also covered.

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Book details

List price: $103.95
Edition: 5th
Copyright year: 1993
Publisher: Oxford University Press, Incorporated
Publication date: 4/15/1993
Binding: Paperback
Pages: 784
Size: 7.50" wide x 11.00" long x 1.25" tall
Weight: 2.948
Language: English

Robert Atwan is the series editor of The Best American Essays. He recently edited Divine Inspiration, a volume of world poetry on the Gospels.

Introduction Advertising Women
Woman's Attractiveness: The Power that Moves the World (1918)
Often a Bridesmaid but Never a Bride (1923)
Should a Gentleman Offer a Tiparillo to a Lab Technician? (1968)
"When I Grow Up, I'm Going to Be a Judge, or a Senator or Maybe President" (1980), Now Legal Defense & Education Fund
"I Know She's a Very Important Person" (1987)
A Western Original Wears a Western Original (1990)
There's Something about a Soldier (1990), U.S. Army
What If? (1991), National Women's Political Caucus
Remember PE Class? (1992)
Buy What You Want to Buy (1991), American Express Company Men
"We Smash 'Em Hard" (1918)
Case #099 B (1928)
How Joe's Body Brought Him Fame instead of Shame (1944)
The End of the Skinny Body (1973)
When Crusher Lizowski Talks about Being a Homemaker, You Listen (1978), Future Homemakers of America
"Hello?" "How's the Great American Novel Going?" (1982)
An American Hero (1986)
Obsession for Men (1989)
In This world of Total Confusion (1992), Oaktree
When You're Old, and Tired, and Suspicious, Nike
The Girl with the Clear Skin Wins (1916), Resinol Soap
Again She Orders--"A Chicken Salad, Please" (1921), Book of Etiquette
Shy Person's Guide to a Successful Love Life! (1983), Symphony Press
LifeStyles Introduces the Strongest Condom Made in America (1987), LifeStyles
How to Write a Personal Letter by Garrison Keillor (1987), International Paper Company
"I Learned I Was HIV Positive 5 Years Ago" (1991), San Francisco Black Coalition on AIDS
Neutrogena Gives You the Clean-Pore Advantage over Acne (1992), Neutrogena
"Most Automobiles Are Like Most Men" (1921)
Her Habit of Measuring Time (1924), Ford Closed Cars
Lemon (1960)
Separates the Men from the Boys (1969)
Which Man Would You Vote For? (1972)
You're Not
Why Drive His Car? (1991)
Marcel Jojola Liked the Saturn SLI So Much, He Had His Customized for Work (1992)
We Were Cruisin' Highway 34 When Lenny Said (1992)
Eating and Drinking
"You're Some Tomato" (1961), Wolfschmidt's Vodka
How Would You Put a Glass of Ballantine Ale into Words? (1952)
America (1975), Coca-Cola
With My Cooking, the Army That Travels on Its Stomach Is Facing a Pretty Bumpy Road (1976), McCormick/Schilling
Geraldine Chaplin Talks about Her "First Time" (1981), Campari
They Gave the Board of Education a Lesson in the Constitution (1992)
Unless We Keep Living the Dream . . . (1992), McDonald's Media
These Are the Books That Hitler Burned (1966), Great Books
Why Teenage Girls Stick with Their Mouthwash Longer Than Their Boyfriends (1980), Seventeen
Some People Are So Opposed to Murder They'll Kill Anyone Who Commits It (1982), Eyewitness News
Can a Girl Be Too Busy? (1984), Cosmopolitan
She's a Woman Who Loves Her Job (1990), Good Housekeeping
It Weighs 8,000,000 Pounds Less Than Your Average Library (1992), SONY
Swimming at Night Had Never Bothered Me Before (1992), Mitsubishi
Institutional and Corporate Advertising Do Something Different around Home (1978), Army National Guard Who
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