PRACTICE OF BUSINESS COMMUNICA

Name: PRACTICE OF BUSINESS COMMUNICA
Availability: OutOfStock
ISBN: 9780176251550

ISBN-10: 0176251553

ISBN-13: 9780176251550

Edition: 1st

Authors: GUFFEY

List price: $46.80

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Description:

This new text, The Practice of Business Communication, completes the trio of pedagogical approaches offered in the Canadian Guffey series by foregrounding the more student-centred/active learning Problem Based Learning method. In Problem Based Learning, a real-world problem is posed that students try to solve using the skills they currently have as communicators. The problem is designed to get students thinking about material the instructor before the instructor covers it. Problem Based Learning increases classroom activity and engagement levels, fosters self-directed learning, and promotes collaborative learning.

Book details

List price: $46.80
Edition: 1st
Publisher: NELSON




Analyzing Communication



A Theory of Communication



Nonverbal, Listening, Team and Cross-Cultural Communication



The Writing and Editing Process



Writing Shorter Business Documents: Emails, Letters, and Memos



Routine Business Messages



Persuasive Business Messages



Negative Business Messages



Writing Longer Business Documents: Reports, Proposals and Plans



Routine Reports and Proposals



Formal Reports, Proposals and Plans



Formal Report Planning, Research, Organization, and Presentation



Giving Presentations and Honing Speaking Skills



Presentations, Interviews, and Speeches



Meetings and Negotiations



Networking, Small Talk, and Business Etiquette


Appendices



Grammar/Style Tutorials



Proofreading Marks



Document Format Review


Answer Key for Grammar/Style Review


Answer Key for Grammar/Style Exercises