INTERNATIONAL BUSINESS

Name: INTERNATIONAL BUSINESS
Availability: OutOfStock
ISBN: 9780176251529

ISBN-10: 0176251529

ISBN-13: 9780176251529

Edition: 1st

Authors: POWER

List price: $76.50

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Description:

In this intriguing "fireside chat", author Terrance Power explores how Canadian businesses can more aggressively establish themselves in foreign markets, focus their marketing strategies, and find a place in the global economy. His carefully crafted theoretical and conceptual foundation is supported by practical, real-world, applied knowledge - ideal for potential Canadian entrepreneurs and managers who must be prepared for the challenges of 'going global'.

Book details

List price: $76.50
Edition: 1st
Publisher: NELSON
Publication date: 1/1/2007




The Current Era of Globalization



Globalization - The Quickening



External - The International Business Ecosystem



International Business Environment: Culture and Society



The Business Environment of Nations: Political, Economic, and Legal Issues



International Business Environment - Technology



External - The Clustering of Nations and Global Institutions



Regionalization and Global Institutions



Economic Theories Advocating International Business



Foreign Direct Investment



External - Money, Money, Money



Global Foreign Exchange Markets



Global International Monetary Systems and Capital Markets



Internal - Crafting International Strategy



Global Strategic Management and Modes of Entry



Global Organizational Structures and Control Systems



Export, Import, and Countertrade Practices



Internal - Value Chain Activities



Global Marketing and Research and Development



Global Manufacturing and the Supply Chain



Global Human Resources and Labour Management



Global Accounting in International Business



Global Ethics and Corporate Social Repsonsibilty



Emerging Current Business Issueswww.power.nelson.com


Glossary


Index