Googled The End of the World as We Know It

ISBN-10: 0143118048
ISBN-13: 9780143118046
Edition: 2010
Authors: Ken Auletta
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Description: Auletta provides the fullest account ever told of Google's rise, shares the secret of Google's success, and shows why the worlds of new and old media often communicate as if residents of different planets.

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Book details

List price: $17.00
Copyright year: 2010
Publisher: Penguin Publishing Group
Publication date: 10/26/2010
Binding: Paperback
Pages: 432
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 0.792
Language: English

Auletta provides the fullest account ever told of Google's rise, shares the secret of Google's success, and shows why the worlds of new and old media often communicate as if residents of different planets.

Bestselling writer, journalist, and media critic Ken Auletta was born on April 23, 1942. He grew up in Brooklyn, New York and earned a B.S. from SUNY Oswego and an M.A. in political science from the Maxwell School of Citizenship and Public Affairs at Syracuse University. Before 1992, when he began to write the "Annals of Communications" column for The New Yorker, Auletta trained Peace Corps volunteers, served as Special Assistant to the U.S. Under Secretary of Commerce, participated in Robert F. Kennedy's 1968 presidential campaign, was Executive Editor of the Manhattan Tribune, and worked as the chief political correspondent for the New York Post. He also was a columnist for the Village Voice and contributing editor of New York Magazine, began writing for The New Yorker in 1977, and wrote extensively for the New York Daily News. Auletta has appeared on numerous television programs and written several books, including Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory On Wall Street: The Fall of The House of Lehman; World War 3.0: Microsoft and Its Enemies; Media Man: Ted Turner's Improbable Empire; and Googled: The End of the World As We Know It.

Preface
Different Planets
Messing with the Magic
The Google Story
Starting in a Garage
Buzz but Few Dollars (1999-2000)
Prepping the Google Rocket (2001-2002)
Innocence or Arrogance? (2002-2003)
Google Goes Public (2004)
The New Evil Empire? (2004-2005)
Google Versus the Bears
Chasing the Fox (2005-2006)
War on Multiple Fronts (2007)
Waking the Government Bear
Google Enters Adolescence (2007-2008)
Is "Old" Media Drowning? (2008)
Compete or Collaborate?
Happy Birthday (2008-2009)
Googled
Googled
Where Is the Wave Taking Old Media?
Where Is the Wave Taking Google?
Afterword
25 Business Maxims
Acknowledgments
Notes
Index

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