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CAD Monkeys, Dinosaur Babies, and T-Shaped People Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

ISBN-10: 0143118021
ISBN-13: 9780143118022
Edition: N/A
Authors: Warren Berger
List price: $18.00 Buy it from $3.00
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Description: An illuminating journey through today's fascinating world of design. What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped PeopleWarren Berger, in collaboration with  More...

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Book details

List price: $18.00
Publisher: Penguin Publishing Group
Publication date: 12/28/2010
Binding: Paperback
Pages: 352
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.638

An illuminating journey through today's fascinating world of design. What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped PeopleWarren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.

Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader's Digest, Los Angeles Times Magazine, Business 2.0, and New York Magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today and Hoopla, and co-author of Nextville and No Opportunity Wasted, which appeared on The Oprah Winfrey Show twice. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design. His website is www.warrenberger.com.

The Briefing
Universal
Ask stupid questions
What is design? Who is Bruce Mau? And, by the way, does it have to be a lightbulb?
Jump fences
How do designers connect, reinvent, and recombine? And what makes them think they can do all these things?
Make hope visible
The importance of picturing possibilities and drawing conclusions
Business
Go deep
How do we figure out what people need-before they know they need it?
Work the metaphor
Realizing what a brand or business is really about-then bringing it to life through designed experiences
Design what you do
Can the way a company behaves be designed?
Social
Face consequences
Coming to terms with the responsibility to design well and recognizing what will happen if we don't
Embrace constraints
Design that does "more with less" is needed more than ever in today's world
Personal
Design for emergence
Applying the principles of transformation design to everyday life
Begin anywhere
Why small actions are more important than big plans
The Glimmerati
The Glimmer Glossary
Resources
Notes
Acknowledgments
Index

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