Managerial Economics

ISBN-10: 0139762833
ISBN-13: 9780139762833
Edition: 4th 1999
List price: $86.67
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Description: The fourth edition of Peterson and Lewis' managerial economics text places an increased emphasis on applications, with more case studies, questions and a revised version of the TOOLS software package.

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Book details

List price: $86.67
Edition: 4th
Copyright year: 1999
Publisher: Prentice Hall PTR
Publication date: 9/24/1998
Binding: Hardcover
Pages: 704
Size: 7.75" wide x 9.50" long x 1.00" tall
Weight: 2.684
Language: English

The fourth edition of Peterson and Lewis' managerial economics text places an increased emphasis on applications, with more case studies, questions and a revised version of the TOOLS software package.

GETTING STARTED
Introduction to Managerial Economics
Basic Training
Integrating Case Study I: Olsen's Pre-Owned CD Players
DEMAND
Demand Theory and Analysis
Regression Techniques and Demand Estimation
Business and Economic Forecasting
Integrating Case Study II: Southern Turkey
PRODUCTION AND COSTS
Production Theory and Analysis
Cost Theory and Analysis
Linear Programming
Integrating Case Study III: Bond Construction Company
MARKET STRUCTURE
Perfect Competition and Monopoly
Monopolistic Competition, Oligopoly, and Barriers to Entry
Game Theory and Strategic Behavior
PRICING DECISIONS
Pricing of Goods and Services
Pricing and Employment of Inputs
Integrating Case Study V: Northern Lumber Products, Inc
RISK AND CAPITAL BUDGETING
Risk and Decision Making
Capital Budgeting
Integrating Case Study VI: Bentley Enterprises, Inc
TECHNOLOGICAL CHANGE AND LOCATION THEORY
Technological Change in a Global Economy
Locating the Firm in the Global Economy
Integrating Case Study VII: GMG Entertainment, Inc
BUSINESS DECISIONS AND GOVERNMENT
Taxes and Decision Making
Antitrust and Regulation
Integrating Case Study VIII: Autovideo (Un) Ltd

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