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| Preface for Students and Others Interested in Fashion | |
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| Preface for Instructors | |
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| Acknowledgments | |
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| About the Author: Maurice J. Johnson | |
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| About the Author: Evelyn C. Moore | |
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| Illustrations, Art Work, and Photography | |
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| The Fashion World versus the Real World | |
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| So You Want to Work in the Fashion Business? | |
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| Segments of the Garment Industry: Where the Jobs Are | |
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| Changes in Today's Fashion Industry | |
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| The Customer: Different Generations, Different Desires, Different Clothes | |
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| How Much Are the Customers Spending, and Where Are they Buying? | |
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| The Wholesale Timing and Action Calendar, or, What Month is This? | |
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| Research: Putting Out Fashion "Feelers" | |
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| Fashion's Triangle of Balance: You Can't Sell Granny Bloomers to Baby Boomers! | |
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| Building the First Design Ideas: Don't Lose That Thought! | |
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| Going from Planning to Costing: Squeezing Out Those Pennies | |
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| Line Building: From Specs to Samples | |
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| Production: Go, Team, Go! | |
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| Selling the Line: How Final Is the Sale? | |
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| Scale, Technology, Politics, and Geography: Where in the World Is All This Going? | |
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| Three Seasons at Once: Spinning Plates on Poles | |
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| Apparel Goes On-Line | |
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| The Politics of Apparel Importing: Rewards and Punishments | |
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| The Geography of Tomorrow's Manufacturing, or, "I Have to Change Planes In Kuala Lumpur?" | |
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| Manufacturing in the United States: Is There a Future? | |
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| So, After All This, Is the Fashion Business for You? | |
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| Aiming for 2000 and Beyond | |
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| Garmento Lingo: Talk Like an Insider | |
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| Words of Wisdom from Industry Pros | |