Sales and Marketing for Travel and Tourism

Name: Sales and Marketing for Travel and Tourism
Availability: OutOfStock
ISBN: 9780137865185

ISBN-10: 013786518X

ISBN-13: 9780137865185

Edition: 2nd 1994 (Revised)

Authors: Doris Davidoff, Philip Davidoff

List price: $200.60

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Book details

List price: $200.60
Edition: 2nd
Copyright year: 1994
Publisher: Prentice Hall PTR
Publication date: 1/4/1994
Binding: Paperback
Pages: 368
Size: 7.25" wide x 9.25" long x 0.50" tall
Weight: 1.144
Language: English

1. Introduction. 2. Nature of the Tourism Product. 3. Psychology of the Traveler. 4. Market Research. 5. Image. 6. The Marketing Mix in Travel and Tourism. 7. Pricing. 8. Communications. 9. Relationship Marketing. 10. Adverstising, Publicity, and Promotion. 11. Using Adverstising Effectively. 12. The Sales Function in the Travel Industry. 13. Sales Techniques. 14. Service-The Most Important Marketing Tool. 15. Technology in Marketing. 16. Marketing in Travel and Tourism-Present and Future.