Contemporary Visual Merchandising

Name: Contemporary Visual Merchandising
Price: 16.19 USD
Availability: InStock
ISBN: 9780137417940

ISBN-10: 0137417942

ISBN-13: 9780137417940

Edition: 2nd 1999

Authors: Jay Diamond, Ellen Diamond

List price: $47.00

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Book details

List price: $47.00
Edition: 2nd
Copyright year: 1999
Publisher: Prentice Hall PTR
Publication date: 6/23/1998
Binding: Paperback
Pages: 248
Size: 8.00" wide x 11.25" long x 0.50" tall
Weight: 1.188
Language: English

Jay Diamondis Professor Emeritus at Nassau Community College.




The Visual Merchandising Concept in a Contemporary Environment



Planning and Developing Visual Presentations



Facilities Design: Exteriors, Window Structures, Interiors, and Fixturing



Mannequins and Other Human Forms



Materials, Props, and Tools of the Trade



Principles of Design



Color: Fundamental Concepts and Applications



Lighting: Dramatizing the Selling Floor and Display Areas



Themes and Settings for Windows and Interiors



Signage and Graphics



Point of Purchase Display



Execution of a Visual Presentation


Index