Presenting to Win The Art of Telling Your Story

ISBN-10: 0137144172

ISBN-13: 9780137144174

Edition: 2009 (Revised)

Authors: Jerry Weissman
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Book details

List price: $34.99
Copyright year: 2009
Publisher: FT Press
Publication date: 11/17/2008
Binding: Hardcover
Pages: 288
Size: 6.00" wide x 9.50" long x 1.25" tall
Weight: 1.320
Language: English

Foreword to the Updated and Expanded Edition
Preface: What's Past Is Prologue
Introduction: The Wizard of Aaahs
The Mission-Critical Presentation
The Art of Telling Your Story
A New Approach to Presentations
The Psychological Sell
Company Examples: Cisco Systems
Microsoft
You and Your Audience
The Problem with Presentations
The Power Presentation
Persuasion: Getting from Point A to Point B
Audience Advocacy
Getting Aha!s
Company Examples: Network Appliance
Luminous Networks
The Power of the WIIFY
What's In It For You?
WIIFY Triggers
The Danger of the Wrong "You"
Company Examples: Brooktree
Netflix
Luminous Networks
Getting Creative: The Expansive Art of Brainstorming
The Data Dump
Managing the Brainstorm: The Framework Form
Brainstorming: Doing the Data Dump Productively
Focus Before Flow
Company Example: Adobe Systems
Finding Your Flow
The 16 Flow Structures
Which Flow Structure Should You Choose?
Guidelines for Selecting a Flow Structure
The Value of Flow Structures
The Four Critical Questions
Company Examples: Intel
Cisco Systems
BioSurface Technology
Tanox
Cyrix
Compaq Computer
ONI Systems
Epimmune
Capturing Your Audience Immediately
Seven Classic Opening Gambits
Compound Opening Gambits
Linking to Point B
Tell'em What You're Gonna Tell'em
90 Seconds to Launch
Winning Over the Toughest Crowd
Company Examples: Intuit Software
DigitalThink
Mercer Management Consulting
Cisco Systems
Yahoo!
Macromedia
Argus Insurance
TheraTech
Microsoft
Network Appliance
Cyrix
ONI Systems
Laurel Elementary School
Communicating Visually
The Proper Role of Graphics
Presenter Focus
Less Is More
Perception Psychology
Graphic Design Elements
Company Example: Microsoft
Making the Text Talk
Bullets Versus Sentences
Wordwrap
Crafting the Effective Bullet Slide
Minimize Eye Sweeps with Parallelism
Using the Build
Bullet Levels
Verbal Style
Visual Style
Text Guidelines
Making the Numbers Sing
The Power of Numeric Graphics
Bar Charts
Pie Charts
Typography in Numeric Graphics
The Hockey Stick
Subtle? Yes, But...
Using Graphics to Help Your Story Flow
The 35,000-Foot Overview
Graphic Continuity Techniques
Presenter Focus Revisited
Graphics and the 35,000-Foot View
Company Examples: Modex Therapeutics
Intel
Bringing Your Story to Life
Verbalization: The Special Technique
Spaced Learning
Internal Linkages
Internal Linkages in Action
Verbiage
Company Example: Central Point Software
Customizing Your Presentation
The Power of Customization
The Illusion of the First Time
External Linkages
Gathering Material for Customization
External Linkages in Action
Company Examples: Elevation Partners
Cisco Systems
Animating Your Graphics
How Versus Why and Wherefore
Perception Psychology
Cinematic Techniques
Microsoft PowerPoint 2003 and 2007
Animation Options
Animation and the Presenter
Company Example: Microsoft PowerPoint
The Virtual Presentation
Anytime, Anyplace, Anyone
How the Virtual Presentation Works
Preparing for Your Virtual Presentation
Connecting with Your Invisible Audience
Creating a Winning Virtual Presentation
The Future of the Virtual Presentation
Company Examples: Microsoft Office Live Meeting
Cisco Systems WebEx
Pitching in the Majors
End with the Beginning in Mind
It All Starts with Your Story
Practice, Practice, Practice
Every Audience, Every Time
Company Example: Microsoft
Tools of the Trade
Presentation Checklists
Acknowledgments
About the Author
Index
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