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Introduction | |
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Recognize Any of These? | |
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What Does This Mean to You? | |
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Move Out of the Way, or Jump on the Bullet Train | |
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Why Should You Listen to Me? | |
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How to Use This Book | |
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FAQs | |
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Do All the Tactics Apply to My Business? | |
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Is Web 3.0 Marketing Expensive to Do? | |
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Who Does This Book Apply To? | |
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Are There Other Tools in This Book Besides Online Marketing? | |
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The Mindset Shift: From Web 2.0 to Web 3.0 | |
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What Is Web 2.0? | |
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The Limitations of Web 2.0 | |
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Oversaturation | |
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Misconceptions | |
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Time | |
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Modes of Interaction | |
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Openness | |
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What Is Web 3.0 Marketing? | |
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The Five Key Components of Web 3.0 Marketing | |
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Are You Ready for Web 3.0 Marketing? | |
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How Web 3.0 Marketing Will Affect Your Business, Your Company, and Your Life | |
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Increasing Mobility and Reliance on Mobile Devices | |
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Resistance to Sharing Information with Everyone | |
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A Reduction in the Need to Be "Belly-to-Belly" | |
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Everything Is Continuing to Go to the Web | |
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Conducting a 360-Degree Review of Your Web Platform and Marketing Efforts | |
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Investing in New and Additional Technology | |
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The Top Five Things You Need to Do to Master and Prepare for the Web 3.0 Wave | |
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Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place | |
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The Content-Delivery Change Taking Place | |
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From Blogging to Microblogging | |
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Blogging: What Is a Blog? | |
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The Two Key Types of Blogs | |
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Why Should You Be Blogging? | |
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How to Fully Utilize the Power of Your Blog | |
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The Shift from Blogging to Microblogging | |
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Twitter and How It's Changing the World | |
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What Is Twitter? | |
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Who Should Be Using Twitter? | |
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How to Get a Massive Number of Twitter Followers | |
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Advanced Twitter-Building Tactics and Other Twitter Tools | |
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@Tweets | |
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Direct Messages | |
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Retweeting | |
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Tweet Deck | |
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Social Oomph | |
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Search.twitter.com | |
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Twitturly | |
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Multiple Twitter Accounts | |
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Twitter Maintenance | |
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Mobile Marketing: Tapping into Billions of Cellphone Users | |
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What Is Mobile Marketing? | |
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Mobile Marketing with SMS | |
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Mobile Marketing with MMS | |
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In-Game Mobile Marketing | |
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Mobile Web Marketing | |
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Mobile Marketing Guidelines | |
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A World Run on BlackBerrys, iPhones, and Mobile Devices | |
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BlackBerrys | |
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iPhones | |
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How to Implement Mobile Marketing | |
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SMS | |
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MMS | |
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Mobile Ads | |
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Voice Broadcasts | |
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Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe | |
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The Basics of Virtual Reality World Communities | |
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www.SecondLife.com | |
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www.ActiveWorlds.com | |
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Entropia Universe | |
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www.There.com | |
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www.Kaneva.com | |
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www.Worlds.com | |
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Moove | |
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www.IMVU.com | |
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Other Worlds | |
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How to Leverage the Trend | |
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Virtual Trade Shows and Events | |
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Comparison Between Live and Virtual Trade Shows | |
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Advantages of Virtual Trade Shows | |
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Disadvantages of Virtual Trade Shows | |
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Virtual-Reality-World Banner Ads | |
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Video Marketing: Taking Video to the Next Level | |
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The Video Craze | |
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Shifting from YouTube to Ustream and Beyond | |
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Two Options for Viewing Video | |
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Internet TV | |
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Starting Your Own Internet TV Channel | |
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The Flip Video Craze | |
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Web Applications: How to Effectively Use Apps in Your Marketing | |
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What Are Web Apps? | |
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Apps for Personal and General Business Use | |
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Using Apps in Web 3.0 Marketing | |
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Twitter Apps | |
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Mobile Apps | |
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Facebook Apps | |
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Virtual-Reality-World Apps | |
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Live Streaming Video Apps | |
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How to Create Your Own App | |
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Lead Generation and Profit Apps | |
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Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact | |
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What Is Open-Source Code? | |
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Using Open-Source Code | |
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Collaboration: Connecting and Sharing Data at Lightning-Speed Paces | |
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Google Apps | |
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How You Can Leverage Collaboration Tools | |
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Chatting | |
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Sharing Docs, Audios, Videos, and Files | |
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Project Management | |
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Analytics | |
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Shopping Cart | |
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E-Mail Marketing | |
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Customer Relationship Management | |
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Teleconferences and Webinars | |
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On-Demand/Software as a Service | |
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Web 3.0 Companies | |
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Company: Amazon | |
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Why It's a Web 3.0 Company | |
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Company: Zappos | |
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Why It's a Web 3.0 Company | |
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Company: Salesforce.com | |
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Why It's a Web 3.0 Company | |
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Company: Cisco | |
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Why It's a Web 3.0 Company | |
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Your Action Plan: Putting It All Together and Taking Action | |
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Your Action Plan for the Next Three to Six Months and Beyond | |
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The Areas You Should Start with Immediately | |
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Final Thoughts on the Evolution of the Web | |
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Conclusion: The Art of Giving Back | |
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Some of My Favorite Charities | |
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St. Jude Children's Research Hospital | |
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Make-a-Wish Foundation | |
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Women & Children's Hospital | |
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How to Start Giving Back | |
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Index | |