Business Essentials

ISBN-10: 0137053495
ISBN-13: 9780137053490
Edition: 8th 2011
List price: $103.00 Buy it from $7.33 Rent it from $63.70
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Description: Thisbest-selling bookcontinues to present a brief "no-nonsense"approach to the fundamentals of business that spans the range of all functional areasmanagement, marketing, operations, accounting, information systems, finance, and legal studies. Part  More...

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Book details

List price: $103.00
Edition: 8th
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 1/28/2010
Binding: Paperback
Pages: 336
Size: 8.50" wide x 11.00" long x 0.50" tall
Weight: 1.760
Language: English

Thisbest-selling bookcontinues to present a brief "no-nonsense"approach to the fundamentals of business that spans the range of all functional areasmanagement, marketing, operations, accounting, information systems, finance, and legal studies. Part I The Contemporary Business World: The U.S. Business Environment; Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; The Global Context of Business. Part II The Business of Managing: Business Management; Organizing the Business; Operations Management and Quality. Part III People in Organizations: Employee Behavior and Motivation; Leadership and Decision Making; Human Resource Management and Labor Relations. Part IV Principles of Marketing: Marketing Processes and Consumer Behavior; Pricing, Distributing, and Promoting Products; Managing Information; Information Technology for Business; The Role of Accountants and Accounting Information. Part VI Financial Issues: Money and Banking; Managing Finances. MARKET: An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

Ricky W. Griffin is Distinguished Professor of Management and the Blocker Chair in Business in Mays Business School at Texas A&M University. After receiving his PhD from the University of Houston in 1978, Dr. Griffin joined the faculty at the University of Missouri for three years before moving to Texas A&M in 1981. His research on task design and dysfunctional work behavior has appeared in the Academy of Management Journal, the Academy of Management Review, Administrative Science Quarterly, the Journal of Management, and other outlets. He also served as Editor of the Journal of Management. Ricky has been Program Chair and Division Chair of the Organizational Behavior Division and Program Chair of the Research Methods Division of the Academy, Program Chair and President of the Southwest Academy of Management, and a member of the Board of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. Dr. Griffin has taught organizational behavior, human resource management, international management, and research methods at all levels and has won several teaching awards. He is a frequent speaker to executive audiences and is the author of several widely used textbooks. Dr. Griffin was Director of the Center for Human Resource Management at Texas A&M and just returned to the faculty at Mays after 11 years of full-time appointments as Management Department Head, Executive Associate Dean, and Interim Dean. His current research interests include workplace culture, managerial skills development, and decision making during times of crisis.

Employee Behavior and Motiva
Principles of Marketing
Marketing Processes and Consumer Behavior
Pricing, Distributing, and Prom
Information Technology for Business

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