Marketing That Works How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

ISBN-10: 013702133X

ISBN-13: 9780137021338

Edition: 2007

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Book details

List price: $45.95
Copyright year: 2007
Publisher: Financial Times/Prentice Hall
Publication date: 5/8/2009
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English

About The Authors
Acknowledgments
Introduction
Marketing-Driven Strategy to Make Extraordinary Money
Generating, Screening, and Developing Ideas
Entrepreneurial Pricing-An Oftenmisused Way to Garner Extraordinary Profits
Distribution/Channel Decisions to Solidify Sustainable Competitive Advantage
Product Launch to Maximize Product/Service Lifetime Profitability
Entrepreneurial Advertising That Works-Vaguely Right Or Precisely Wrong?
How To Leverage Public Relations For Maximum Value
Sales Management To Add Value
Marketing-Enabled Sales
Entrepreneurial Promotion and Viral Marketing to Maximize Sustainable Profitability
Marketing Resource Deployment and Allocation-The Alloc Software
Entrepreneurial Marketing For Hiring, Growing, and Retaining Employees
Marketing For Financing Activities
Building Strong Brands and Strong Companies
Index
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