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Social Factor Innovate, Ignite, and Win Through Mass Collaboration and Social Networking

ISBN-10: 0137018908
ISBN-13: 9780137018901
Edition: 2010
Authors: Maria Azua
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Description: Harness the Power of Social Networking to Promote Innovation and Drive Growth A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business  More...

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Book details

List price: $24.99
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 8/13/2009
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.078

Harness the Power of Social Networking to Promote Innovation and Drive Growth A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social networking initiative Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovationby using social networking to build thriving communities of employees, partners, and customers. Business leaders and strategists can drive immense value from social networking ldquo;inside the firewall.rdquo; Drawing on her unsurpassed experience deploying innovative social networking systems within IBM reg; and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities. Whatever your industry, yoursquo;ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of todayrsquo;s most promising social technologiesfrom wikis and blogs to knowledge clouds.

Introduction
Dawn of the Social Age
Social Age Organizations
Wikis: Bringing the Crowds to You
Blogs: Your Personal News Outlet
Tagging and Social Clouds
Cloud Computing Paradigm
Social Media and Culture
On the Shoulders of Giants
Social Brain and the Ideation Process
Social Innovation
Social Economy
Mobile Society
Endnotes
Index

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