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Total Global Strategy

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ISBN-10: 0136089836

ISBN-13: 9780136089834

Edition: 3rd 2012

Authors: George S. Yip, G. Tomas M. Hult

List price: $64.99
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For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies how to deal with globalization and the resulting need for globally integrated strategies.
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Book details

List price: $64.99
Edition: 3rd
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 9/15/2011
Binding: Paperback
Pages: 320
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 0.924
Language: English

Dr. G. Tomas M. Hult is the Eli Broad Professor of Marketing and International Business and Director of the International Business Center in the Eli Broad College of Business at Michigan State University. He has been Executive Director of the Academy of International Business and President of the AIB Foundation since 2004; Editor-in-Chief of the Journal of the Academy of Marketing Science since 2009; and been on the U.S. Department of Commerce's District Export Council since 2012. Professor Hult is one of some 80 elected Fellows of the Academy of Internat ional Business. He is one of the world's leading authorities in global strategy, with a particular focus on topics dealing with the…