Total Global Strategy

ISBN-10: 0136089836
ISBN-13: 9780136089834
Edition: 3rd 2012
List price: $64.99
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Description: For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most  More...

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Book details

List price: $64.99
Edition: 3rd
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 9/15/2011
Binding: Paperback
Pages: 320
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.166

For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies how to deal with globalization and the resulting need for globally integrated strategies.

Dr. G. Tomas M. Hult is the Eli Broad Professor of Marketing and International Business and Director of the International Business Center in the Eli Broad College of Business at Michigan State University. He has been Executive Director of the Academy of International Business and President of the AIB Foundation since 2004; Editor-in-Chief of the Journal of the Academy of Marketing Science since 2009; and been on the U.S. Department of Commerce's District Export Council since 2012. Professor Hult is one of some 80 elected Fellows of the Academy of Internat ional Business. He is one of the world's leading authorities in global strategy, with a particular focus on topics dealing with the intersection of global marketing and supply chain management. Hult was ranked the 75th "most-cited scientist in economics and business" in the world by Thomson Reuters in their Essential Science Indicators covering a period from 1997 to 2007. In a 2012 study in the Academy of Management Perspectives, Hult was ranked 6th among business scholars who received their degrees since 1991. His research has been cited more than 10,000 times per Google Scholar. Hult has been Deputy Editor and Department Editor of the Journal of International Business Studies; Associate Editor of Decision Sciences and Journal of Operations Management; and currently serves as Associate Editor of the Journal of Supply Chain Management as well as on the review boards of the Journal of Marketing, Academy of Management Journal, Strategic Management Journal, and Journal of Retailing. He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and hierarchical linear modeling worldwide. Dr. Hult is a dual citizen of Sweden and the USA. More information about Tomas Hult can be found at tomashult.com.

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