Practice of Public Relations

ISBN-10: 0136088902

ISBN-13: 9780136088905

Edition: 11th 2011

Authors: Fraser P. Seitel

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Description:

The Practice of Public Relations is an "in-your-face" book giving readers the knowledge and skills they need to know to be successful in todayrs"s world of public relations. Seitelrs"s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics. Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career. A useful, up-to-date reference for Public Relations professionals.
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Book details

List price: $104.99
Edition: 11th
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 1/3/2010
Binding: Paperback
Pages: 480
Size: 7.75" wide x 10.00" long x 1.00" tall
Weight: 1.892
Language: English

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