Marketing

Name: Marketing
Price: 3.78 USD
Availability: InStock
ISBN: 9780136075691

ISBN-10: 013607569X

ISBN-13: 9780136075691

Edition: 2010

Authors: Michael Levens

List price: $45.99

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Description:

A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text…

Book details

List price: $45.99
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 2/3/2009
Binding: Paperback
Pages: 290
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 1.386
Language: English




Explaining



The Meaning of Marketing



The Market in Marketing



Marketing in an Organization



A Broader Perspective on Marketing



Creating



Value for Customers



A Perspective on Behavior



Consumer Insights



The Brand



Strategizing



The Segment, Target and Position



The Marketing Plan



Managing



Product and Service Strategies



Pricing Strategies



Supply Chain and Distribution Strategies



Consumer Influence Strategies



Personal Selling Strategies



Integrating



The Media Mix



The Marketing Mix