x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Marketing

ISBN-10: 013607569X
ISBN-13: 9780136075691
Edition: 2010
Authors: Michael Levens
List price: $45.99
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective  More...

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $45.99
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 2/3/2009
Binding: Paperback
Pages: 290
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 1.386

A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.

Explaining
The Meaning of Marketing
The Market in Marketing
Marketing in an Organization
A Broader Perspective on Marketing
Creating
Value for Customers
A Perspective on Behavior
Consumer Insights
The Brand
Strategizing
The Segment, Target and Position
The Marketing Plan
Managing
Product and Service Strategies
Pricing Strategies
Supply Chain and Distribution Strategies
Consumer Influence Strategies
Personal Selling Strategies
Integrating
The Media Mix
The Marketing Mix

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×