Critical Thinking in Consumer Behavior Cases and Experiential Exercises

Name: Critical Thinking in Consumer Behavior Cases and Experiential Exercises
Price: 88.69 USD
Availability: InStock
ISBN: 9780136027164

ISBN-10: 0136027164

ISBN-13: 9780136027164

Edition: 2nd 2010

Authors: Judy Graham

List price: $113.32

30 day, 100% satisfaction guarantee!

Sell

Get cash fast!

Marketplace

1 new & used from $88.69

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises…

Book details

List price: $113.32
Edition: 2nd
Copyright year: 2010
Publisher: Pearson Education
Publication date: 6/3/2009
Binding: Paperback
Pages: 192
Size: 8.30" wide x 10.70" long x 0.50" tall
Weight: 1.188
Language: English