Marketing Research

ISBN-10: 0136027040
ISBN-13: 9780136027041
Edition: 6th 2010
List price: $234.60 Buy it from $18.74
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Description: For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written  More...

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Book details

List price: $234.60
Edition: 6th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 7/14/2009
Binding: Mixed Media
Pages: 672
Size: 8.50" wide x 10.25" long x 1.25" tall
Weight: 3.520
Language: English

For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students understand, this text provides the basic fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. The sixth edition now includes new case ideas contributed from innovative professors, updated insight from industry professionals, and current information on how marketing research is being practiced today.

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