List price: $196.00Edition: 8thCopyright year: 2009Publisher: Prentice Hall Higher EducationPublication date: 2/26/2008Binding: HardcoverPages: 720Size: 8.75" wide x 11.00" long x 1.25" tall Weight: 3.784
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.
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