Strategy and the Business Landscape

ISBN-10: 0136015557

ISBN-13: 9780136015550

Edition: 3rd 2010

List price: $103.40 Buy it from $39.70 Rent it from $24.91
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Description: KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope. MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

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Book details

List price: $103.40
Edition: 3rd
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 7/2/2009
Binding: Paperback
Pages: 192
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 0.924
Language: English

The Origins of Strategy
Mapping the Business Landscape
Creating Competitive Advantage
Anticipating Competitive Dynamics
Sustaining Superior Performance
Choosing Corporate Scope
Developing a Global Strategy
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