Brandmaps The Competitive Marketing Strategy Game

Name: Brandmaps The Competitive Marketing Strategy Game
Price: 7.25 USD
Availability: InStock
ISBN: 9780135974513

ISBN-10: 0135974518

ISBN-13: 9780135974513

Edition: 4th 1997

Authors: Randall G. Chapman

List price: $84.00

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Appropriate for advanced marketing courses. BRANDMAPS is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS is designed to represent reality to the participants, rather than being just a game.

Book details

List price: $84.00
Edition: 4th
Copyright year: 1997
Publisher: Prentice Hall PTR
Publication date: 8/20/1996
Binding: Paperback
Pages: 196
Size: 8.50" wide x 11.25" long x 0.75" tall
Weight: 1.342
Language: English




BRANDMAPSï¿½ï¿½ï¿½ and Marketing Simulation Games



BRANDMAPSï¿½ï¿½ï¿½ Overview



Marketing decision Variables



Non-Marketing Decision Variables



BRANDMAPSï¿½ï¿½ï¿½ Marketing Research Studies



Financial and Operating Results Reports



Decision Making Logistics and Related Paperwork



Summary of BRANDMAPSï¿½ï¿½ï¿½ Costs and Data



Performance Evaluation in BRANDMAPSï¿½ï¿½ï¿½



Marketing Planning in BRANDMAPSï¿½ï¿½ï¿½



Budgeting in BRANDMAPSï¿½ï¿½ï¿½



Using the BRANDMAPSï¿½ï¿½ï¿½ Disk


Index


List of Exhibits


List of Forms


List of Tables