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Business of Massage Therapy Building a Successful Career

ISBN-10: 0135053617
ISBN-13: 9780135053614
Edition: 2012
Authors: Jessica Abegg
List price: $65.00 Buy it from $41.38
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Description: For all courses in massage/holistic business and development, For both students and current practitioners in wellness and holistic medicine. This is the premiere guide to managing a successful massage career and running a successful holistic  More...

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Book details

List price: $65.00
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 1/3/2011
Binding: Mixed Media
Pages: 352
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 1.826
Language: English

For all courses in massage/holistic business and development, For both students and current practitioners in wellness and holistic medicine. This is the premiere guide to managing a successful massage career and running a successful holistic business. Written by veteran massage therapist and holistic business coach Jessica Abegg (LMT, MBA, MSIB), this visual, hands-on book contains all the tools readers need. it focuses on both practical concerns (such as finance and legal organization), and intangible elements of success (reflection, balance, and self-care). it also includes vital information on marketing And The Internet: knowledge often absent in the high-touch, low-tech world of massage. Throughout, it reflects the growing recognition that it is urgently important to help practitioners manage businesses and careers more successfully, As reflected in the inclusion of Business Practices in the new Massage Therapy Body of Knowledge.

Is a Massage Therapy Career Right for You?
Career Strategies and Professional Development
Time Management
Professional Issues
Self-Care
Networking
Internal Abundance: Personal Financial Planning Basics
A Thriving Massage Business to Call Your Own
Your Own Practice: Getting Started
Location, Location, Location
Organizing and Legal Structuring
Marketing Fundamentals
More Marketing for Massage
External Abundance: Financial Management for Your Business
Managing Yourself and Others
Leveraging the Internet
Appendices
Answer Key
Documents, Samples and Activities
Endnotes
Glossary

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