Contemporary Visual Merchandising

ISBN-10: 0135007615
ISBN-13: 9780135007617
Edition: 5th 2011
Authors: Jay Diamond
List price: $77.99 Buy it from $62.24
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: For courses in visual merchandising and display techniques, fashion promotion, and fashion merchandising.The trusted visual merchandising resource for students and professionals alike, this book introduces every aspect of modern visual  More...

Used Starting from $88.64
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS PowerPoint® 2010 Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $77.99
Edition: 5th
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 2/16/2010
Binding: Paperback
Pages: 360
Size: 8.25" wide x 11.00" long x 0.75" tall
Weight: 2.112
Language: English

For courses in visual merchandising and display techniques, fashion promotion, and fashion merchandising.The trusted visual merchandising resource for students and professionals alike, this book introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.

Jay Diamondis Professor Emeritus at Nassau Community College.

The Visual Merchandising Concept in a Contemporary Environment
Addressing Multicultural Consumer Needs through Visual Merchandising
Planning and Developing Visual Presentations
Facilities Design: Exteriors, Interiors, and Fixturing
Environment Design Direction and Going Green
Mannequins and Other Human Forms
Materials, Props, and Tools of the Trade
Principles of Design
Color: Fundamental Concepts and Applications
Lighting: Dramatizing the Selling Floor and Display Areas
Themes and Setting for Windows and Interiors
Energizing the Specialty Boutique
Signage: the Tool That Tells A Story
Graphics in the Retail Environment
Point-of-Purchase Display
Display Windows as Setting for "Consumer Theater"
Execution of a Visual Display
Creating the Overall Concept: From Conception to Completion
Promotion's Other Components: Advertising, Special Events, and Publicity

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×