Contemporary Visual Merchandising

Name: Contemporary Visual Merchandising
Price: 55.05 USD
Availability: InStock
ISBN: 9780135007617

ISBN-10: 0135007615

ISBN-13: 9780135007617

Edition: 5th 2011

Authors: Jay Diamond

List price: $77.99

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For courses in visual merchandising and display techniques, fashion promotion, and fashion merchandising.The trusted visual merchandising resource for students and professionals alike, this book introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual…

Book details

List price: $77.99
Edition: 5th
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 2/16/2010
Binding: Paperback
Pages: 360
Size: 8.25" wide x 11.00" long x 0.75" tall
Weight: 1.782
Language: English

Jay Diamondis Professor Emeritus at Nassau Community College.




The Visual Merchandising Concept in a Contemporary Environment



Addressing Multicultural Consumer Needs through Visual Merchandising



Planning and Developing Visual Presentations



Facilities Design: Exteriors, Interiors, and Fixturing



Environment Design Direction and Going Green



Mannequins and Other Human Forms



Materials, Props, and Tools of the Trade



Principles of Design



Color: Fundamental Concepts and Applications



Lighting: Dramatizing the Selling Floor and Display Areas



Themes and Setting for Windows and Interiors



Energizing the Specialty Boutique



Signage: the Tool That Tells A Story



Graphics in the Retail Environment



Point-of-Purchase Display



Display Windows as Setting for "Consumer Theater"



Execution of a Visual Display



Creating the Overall Concept: From Conception to Completion



Promotion's Other Components: Advertising, Special Events, and Publicity