E-Commerce 2015

ISBN-10: 0133507165
ISBN-13: 9780133507164
Edition: 11th 2015
List price: $251.00
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Description: E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for E-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind  More...

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Book details

List price: $251.00
Edition: 11th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 11/25/2014
Binding: Hardcover
Pages: 912
Size: 8.25" wide x 10.25" long x 1.50" tall
Weight: 3.916
Language: English

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for E-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience–for both instructors and students. Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding E-commerce.Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

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